How to mind read

In the class 'integrated marketing communications and promotion' we had a visitor from Nielsen come tell us about their technique of measuring subconscious reactions to advertisement. 

 Learning how to mind read- just another day at business school.



Posted by at
Labels: ,

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)
 

About

I was originally born outside London but spent much of my childhood in Seattle. Most recently I was working for News UK (News International) in London in strategy and insight. I now find myself at Darden pursuing my MBA and hope to use the knowledge gained to start my own consumer goods business. In the mean time, you'll find me trying all the restaurants in Charlottesville, running the streets around town or convincing friends to have an early afternoon drink.