The Darden Marketing Conference

Many of the clubs here at Darden hold their own conferences. Each one brings multiple companies on grounds for a day of workshops, meet and greets and normally a delicious dinner. 

 Friday was The Marketing Club's conference. 12 companies came on grounds ranging from healthcare to FMCG (CPG if you're American) and the theme was 'Innovation: How is it driven by both the customer and the business?'.
Highlights included insight into the Honey Nut Cheerios' campaign and the innovation behind E&J Gallo's new product launch 'Vinique'!
Mingling in the Piano Room
 GM's presentation on 'must be the honey' campaign with buzz the bee
Section E represent! 
 Vinique- E&J Gallo's swirling new moscato & vodka liquor 

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About

I was originally born outside London but spent much of my childhood in Seattle. Most recently I was working for News UK (News International) in London in strategy and insight. I now find myself at Darden pursuing my MBA and hope to use the knowledge gained to start my own consumer goods business. In the mean time, you'll find me trying all the restaurants in Charlottesville, running the streets around town or convincing friends to have an early afternoon drink.