Some of the biggest brands in the US (and some great local brands!) put their trust in us and allow us to solve a problem that they are currently facing. This includes anything from a new can design for Budweiser to what General Mills should do in the gluten free space.
Each team works on defining the problem the brand is facing and then conducts consumer research so that the team can feedback strategic recommendations. It all culminates on one evening for the major Brand Challenge event.
Visitors move from booth to booth and in exchange for people filling out surveys, they can try some of the brands products.
A mix of brand representatives and faculty judge teams on categories such as 'most team spirit' 'best survey' 'best layout' among others.
Basically, we all did whatever it took to attract the most people to our booths.
even dancing around as veggies & fruit (V8- the winning team!)
No one can resist the Pillsbury dough boy. No one.
The Mad Hatter Team! Charlottesville's best hot sauce!
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